Carolina Fernandez

Carolina Fernandez

Bilingual Creative Professional

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From being Hallmark’s first bilingual creative writer, to copywriting for an ad agency’s multilingual, multicultural clients, to volunteering as a Spanish-language medical interpreter for several years, Carolina brings her sunny energy and way with words to every job she does. Driven by passion and purpose, the immigrants' daughter never gives half-hearted efforts or backs down from challenges. 

Carolina is equal-parts media junkie and lifelong lover of literature, social activist and full-time empath. She’s a short glass of enthusiasm with a heart for kids, a thirst for knowledge and a burning yearning to keep holding the world and herself to higher standards.

 
 
 

Cards

 
 

Marketing

 
 
 

Lettering & Illustration

 
 

Voice Talent

Request-a Song Mimi

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Books

 

Social Media

 
 
 
 

Special Projects & Blogs

 
 
 
 
 
 
 

Carolina launched a writing project called “Gender Challenge”, which flipped the script on gender stereotypes. The team of writers created messages in praise of strong, empowered females and caring, compassionate males.

Writing from “Gender Challenge” was featured on Father’s Day 2017 cards, and across many cards since, and was featured on a blog post Carolina authored for Think.Make.Share.

In November 2016, Carolina brought in Jennifer Siebel Newsom to speak at Hallmark. Newsom created the Netflix documentaries Miss Representation and The Mask You Live In, and founded The Representation Project.

Carolina spearheaded this 7-month effort and executed the project from start to finish, handling all the macro and micro responsibilities, back-and-forth communications with TRP; planning and executing the day’s minute-to-minute details, including a panel discussion with Hallmark business leaders.

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Resume

 

Ability to:

  • lead teams & work autonomously

  • work in creative & strategic environments

  • learn fast, think fast & deliver solutions efficiently

  • strategize & problem solve by thinking outside of the box

  • multitask, balance various projects at once, & meet hard deadlines

  • work across various mediums & adapt

  • listen attentively & speak up professionally

  • motivate, encourage & bring forth the potential in others

Skills & Expertise:

  • English & Spanish fluency (writing & conversation)

  • English & Spanish Proofreading (expertise in Chicago Manual of Style)

  • Multimedia, multiplatform writing

  • Social media creative (graphics, videos & copy)

  • Current events & social justice issues

  • Hand-lettering & design (Photoshop)

  • News & Research

  • Microsoft Office

Qualities:

  • Organized

  • Hardworking

  • Communicative

  • Empathetic

  • Collaborative

IN SPANISH & ENGLISH: Marketing campaigns for multilingual & multicultural clients | Writing ad copy & creative for TV, radio, print & digital |  Children's books | Greeting cards | Blogs about diversity & intersectional issues | TV, radio, print & digital advertising | Newspaper & news radio articles | Social media content | Multicultural consulting | Music for kids product | Proofreading Hallmark novels | Spanish-language medical interpreting | Voice acting | Teaching in Colombia | & on.

 

Experience

Copywriter
Imagen. The Marketing Agency
Oct. 2017 – present

  • Copywriter in fast-paced agency, writing and developing English & Spanish creative for multi-platform advertising (TV, print, radio, digital, social, and out-of-home)

  • Social media planning, writing, graphics and video production

  • Learning the audiences & establishing appropriate voices for a variety of clients (e.g. Simply Healthcare; El Latino Foods; Benworth Capital)

  • Proofreading final marketing product


Senior Writer, Bilingual
Hallmark Cards, Inc.
June 2012 – Sept. 2017

  • First & only bilingual creative writer for 5 years

  • Writing cards, books, gift copy & social media content

  • Consulting on creative strategy for multicultural consumer needs

  • Researching issues of diversity & leading inclusivity and/or awareness initiatives

    • e.g. Founded Vibrant Voices, an internal blog about diversity with ~600 readers corporate-wide 


Proofreader
Hallmark Publishing
Sept. 2017 – present

  • Proofreading full-length novels before they were published


Medical Interpreter, Volunteer
JayDoc Free Family Clinic
Aug. 2012 – Dec. 2016

  • Volunteering Mon-Thurs nights as a Spanish-language interpreter at a clinic for un- or under-insured patients (~50% were non-English speaking)

    Received “Interpreter of the Year Award” in 2013

 

Teacher | Caretaker
Funvivir – Cartagena, Colombia
Jan. – Feb. 2015

  • Spent a month at Funvivir (Fundación Ayúdame a Vivir), a foundation for children with cancer in in Cartagena (my dad’s hometown) 
  • Working to create a classroom environment for kids (3-12 y.o.) who were missing school while receiving treatment
  • Finding creative teaching solutions to meet the needs of children whose ages, energy levels & health conditions varied

 

Features Editor
University Press
2011-2012

  • Writing and managing features section of FAU newspaper
  • Meeting fast weekly deadlines
  • Collaboration with editorial and design staff

 

Radio Intern (WIOD & Y100)
ClearChannel Communications
2009-2010

  • Writing stories for news radio station WIOD
  • Communications (website, event promotion, writing spots, etc.) for top-40 station Y100
 
 
 
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